How Gen Y related to hip hop

Gen Yers respond to humor, irony, and the (apparently) unvarnished truth
- (one success company that targeted gen y ) Arizona Jeans brand has a new campaign showing teens mocking ads that attempt to speak their language. The tagline? ''Just show me the jeans.''
- Young consumers have shown that they'll switch their loyalty in an instant to marketers that can get ahead of the style curve.
- need to craft products and pitches that are more realistic
- the product should be a convergence of music, fashion, media, and technology (such mix and match with different element)

''This is the sound of new America,'' said Martin Luther, a rising rock musician from San Francisco. ''I'm coming to kill all the slave masters' memories! Hip-hop gave us that voice that allowed us to create who we were. Black rock 'n' roll is now a next something for those kids who've grown up, who still have that urban energy, but have experienced some pain to where they don't feel embarassed about showing some vulnerability.''

http://query.nytimes.com/gst/fullpage.html?res=9A03E4D6113BF932A2575BC0A9649C8B63

style board for the trible (gen Y hip hop)

Type of front for hip hop

world smallest mp3 player

The most impressive feature is the fact that the World’s Tiniest MP3 player weighs less than one ounce! The headphones, which are included with your purchase, weigh as much as the 2GB MP3 player as well. You can take it with you to the gym, office, hiking, or any other activity and you’ll forget you are even wearing it save the fact that you’ll have CD quality sound playing in your ears

Cap with Integrated Headphones

i was looking at different type of cap or hat that intergate with headphone

some feature for the trible (gen Y hip hop)

Some of the feature to consider for this trible
1. Products can give him identity
2. Products have some kind of relationship with technology
3. Freedom
4. Expression of themselves
5. Being different
6. Powerful statements
7. Graphical oriented
8. Socialising with others
9. Personalise and customised