When you see an object, you will have many assumptions in a few second such as, what did it do? How does it work? How do you use it? How much it cost? How heavy it is? It says in the video that design is a search for form, it is really true because the object say be able to tell its function through their appearance. It can to done by adding different design element to the appearance, such as curve, grip, sign or symbol.
Furthermore, “each object should be able to tell a story”, an example is the toothpick which was original from Japan where the back of the toothpick can be serrate. It has two meaning, one is that the toothpick is already used and the other is that it acts as a rest for the toothpick, which related back to their culture content and ritual.
The video also point out that “the big issues of design are the thing really making affect and making change”. One example is a chair. When you sit on it, you feels that the chair is uncomfortable. The object should meet people need that perform well in function and it special in their lives. If you have a design that is precious that you really love, you will never going to throw that design away. This is important because if the object is uncomfortable or does not suit its properties, then the object would properly end up into landfill, which mean it have a very short life cycle.
The video also tell a interesting method for when we are designing, which is the mind map. It is a map where they go further and further, each factor with relate to another factor as it branch out. At the end, there should be new ground, where object could be made to suit people needs.
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